Reddit SEO is more important than ever

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Reddit is starting to become a search engine.

Users are starting to put “Reddit” at the end of their search queries.

Google indexes Reddit threads and it sometimes ranks in the top 5 of the search results

It’s more important than ever to market your product or content on Reddit.

Estimated reading time: 2 min 3 sec

Background

Hey I’m Miguel!

I'm a new grad software engineer living in NYC and a part-time indie hacker. I built Journey Plus, an interface for Midjourney, that was recently acquired!

I used to be a pre-med student, but then I switched to computer science in the spring of 2021, my sophomore year. That's how I got started writing code.

I started with C++, and now I'm mainly building web apps with Next.js, TypeScript, and Supabase.

Keyword research

SEO keyword research strategy can be applied to Reddit

Search for keywords that are related to your product and your competitors

The advantage of using Reddit is that it has a high domain ranking and is a very trusted site

This has some great advantages:

• allows you to rank on the first page for much more difficult keywords

• content you post is very likely to show up on the top 5 especially for lower difficulty keywords

You can be more ambitious with your keyword targeting this way, aim for:

• Search Volume: 1-5k

• Keyword Difficulty: 50-60

This strategy kills two birds with one stone.

It brings in traffic from Reddit and Google search

Parasitic SEO

If there is already Reddit content for your target keywords, comment on these threads.

This is to build brand awareness and to let people know that you exist.

People searching for your brand is great for the search algorithm.

This takes a lot less effort overall than making your own posts.

I highly recommend doing this first to kickstart your Reddit SEO.

This strategy will start to compound as you start to scale it to multiple keywords.

On page Reddit SEO

On page Reddit SEO is very similar to general SEO strategies

Here are the guidelines I follow for writing my Reddit posts to optimize for SEO:

• Place target keywords throughout the post

  • Title

  • First paragraph

  • Headers and Subheaders

• Write helpful content that will make readers for a long time

  • Aim for >5 min reading time

  • The longer they stay on the page, the better it will rank on Google

• Make the content scannable

  • Bullet points

  • Headers and Subheaders

  • Formatting

    • Italics

    • Bold

    • Underline

    • Highlight

• Add links to credible resources

• Include relevant images if possible

Reddit Backlinks

Great Reddit threads also function as a blog post in a way.

If you push out really great content, people will start linking to it.

You usually see this happen in other Reddit threads and even blog posts.

This makes your content rank even higher on the search results page.

Not a lot of people notice this about Reddit.

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