How to make your landing page credible

Now you have a landing page that grabs the user’s attention.

The next thing you must do now is gain that user’s trust.

Without trust, people won’t even consider trying your product.

Here are some important elements to a landing page you should have to build trust between you and the potential customer.

This is part of a series about creating a highly-optimized landing page:

Part 1: How to make an attention-grabbing landing page

Part 2: How to make your landing page credible

Part 3: How to turn landing page visitors into customers

Estimated reading time: 1 min 56 sec

Background

Hey I’m Miguel!

I'm a new grad software engineer living in NYC and a part-time indie hacker. I’m currently building Journey Plus, an interface for Midjourney.

I used to be a pre-med student, but then I switched to computer science in the spring of 2021, my sophomore year. That's how I got started writing code.

I started with C++, and now I'm mainly building web apps with Next.js, TypeScript, and Supabase.

Social Proof

With the rise of the internet, trust has become another important currency in today’s world.

People don’t know what your product is when they first visit unless you already have an audience online.

It’s already hard to trust other people online, but how do you make someone trust you just from a landing page?

Testimonials

Testimonials are a MUST-HAVE for every landing page.

It shows new users that there is value in using your product to help solve their problems.

Collecting testimonials from your early users (or your friends) is important so you can get initial social proof.

Even better if you can get testimonials from content creators, you can use the reputation of that creator to help convert more users to your product.

Here’s an example of what this would look like:

I would use Senja to make it easy to collect testimonials

Leveraging others’ brands

This is also very similar to testimonials.

It helps people to understand who is using your product.

You can use their branding to your advantage to help gain the trust of a new user.

The bigger the name the better.

Here is an example from Sentry:

About you

People care more about the people behind the business than the business itself.

Who are you and why do you care so much about this user’s problem?

Show a picture of yourself and a one-liner about why you care about the problems the user is going through and how you are going to help them.

Here is a great example from funnel supply:

FAQ

This section explains your business processes and addresses potential objections your users might have.

The more users can understand how you operate, the easier the decision for them to try out your product.

Another great example from funnel supply: